From: Jewish Federation of New Mexico and Anti-Defamation League, New Mexico

Thanks to the efforts of a mobilized community, we are delighted to report that the efforts of an anti-Israel group calling itself the New Mexico Boycott, Divestment and Sanctions Committee failed dismally in their efforts last Sunday to encourage shoppers at Trader Joe’s Uptown Albuquerque location to boycott the store’s supply of Israeli consumer products .

Ironically, the misguided boycott attempt only helped encourage community members to buy-out Trader Joe’s stock of Israeli products. A similar, national boycott of Israeli products sold at Trader Joe’s backfired last summer when Israel supporters flooded the stores specifically to buy Israeli products.

We commend Trader Joe’s for refusing to remove Israeli products based on pressure from this group, and for responding quickly to concerns from the Jewish community. More is available about Trader Joe’s response here:

http://www.adl.org/PresRele/IslME_62/Trader_Joe’s_Boycott.htm

The Boycott, Divestment and Sanctions movement – or “BDS” — is part of an aggressive, global campaign to delegitimize and demonize the Jewish State. The below article by Martin Raffel, Senior vice president of the Jewish Council for Public Affairs, offers more background on this campaign while urging our community and friends of Israel to respond to it with vigor.

Stay educated. Continue to visit www.nmisrael.org to learn more about how you can counter anti-Israel efforts in New Mexico.